Season 2

Aleksi Tossavainen

Season 2 - Episode 1

Skin in the game.

Yes, he really is the founder and CEO of the other danish guy™. He might be the first underwear brand’s founder to pose in his undies publicly. It’s not that we ran out of professional models. How does it affect the credibility of the brand? It’s a little known fact that the other danish guy is actually a Finnish brand. Is it possible for Finns to conquer the world’s underwear market with a remarkably low self-esteem? Let’s dig into this with tonight’s guest PhD Aleksi Tossavainen.

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