The underwear that wouldn’t quit

Some people measure a decade in wrinkles, promotions, or how many times they’ve moved house. I’m starting to measure it in underwear. Last week, I spoke with the founder of the other danish guy as ...

Sometimes the best thing we can do is get dressed for ourselves

In summer, perfection wears white linen. The magazines won’t spell it out, but you know what they mean: be radiant. Be tight. Be relaxed, but in a carefully curated, sun-drenched kind of way. Arriv...

This article is brought to you by underwear that doesn’t ask you to change.

It’s a little ironic, isn’t it? The influencer reminding you to love yourself - usually someone who hasn’t touched bread since 2007 and whose holy trinity consists of a supplement sponsor, a Pilate...

Where Your Underwear Comes From (And Why It Even Matters)

A particular friend of mine once dated a gentleman who owned precisely two pairs of underwear. Yes, two. As you might guess, they were kept immaculately clean: one pair worn, one pair folded to ori...

Doomscrolling: from global despair to sore butt

The act of compulsively scrolling through endless bad news, often late at night, long after it’s useful, healthy, or even mildly rational. Symptoms may include dry eyes, existential dread,..

Why you shouldn't buy the cheapest – and is expensive the same as valuable?

There’s a certain kind of logic that feels almost rebellious these days: expensive is not the same as valuable. Where expensive shouts as loudly as possible, "Look at me! I paid too much for this, ...