Columns

Eleanor Finch

A world-weary writer who finds profound meaning in mundane details.

The Breathing Shirt
6 min read

The Breathing Shirt

Cotton kills, say the mountaineers. It might not kill you, but it will leave you wet. What do breathable, moisture-wicking and technical really mean?

Read

More columns

Holy Old Underwear
5 min read

Holy Old Underwear

Eleanor Finch follows Christ’s loincloth from Grünewald’s altarpiece to Michelangelo’s censored nudes, asking why underwear still causes the…

Read
Leaving a Mark
5 min read

Leaving a Mark

Locard’s principle says everything leaves a trace. Perhaps that is why the smallest trace — or rather the…

Read
The “New Year, New Me” Mantra — and Why It Rarely Works
7 min read

The “New Year, New Me” Mantra — and Why It Rarely Works

The new year promises transformation, but life is lived in ordinary 24-hour cycles. Small repeated actions carry us…

Read
We’ve Misunderstood the Most Famous Gesture in Tennis
4 min read

We’ve Misunderstood the Most Famous Gesture in Tennis

The gesture on court was not a disruption but a ritual: a subtle act of composure under pressure…

Read
As Your Underwear, So Is Your Day
5 min read

As Your Underwear, So Is Your Day

As Father’s Day approaches, attention turns to an ordinary kind of masculinity – one without performance. Sometimes the…

Read
The Underwear That Wouldn’t Quit
2 min read

The Underwear That Wouldn’t Quit

Ten years is a long time, especially for underwear. When something survives everyday life, moves, and changing seasons…

Read
Sometimes the Best Thing We Can Do Is Get Dressed for Ourselves
2 min read

Sometimes the Best Thing We Can Do Is Get Dressed for Ourselves

Summer encourages us to look effortless even when we are not. Sometimes the most important gesture is a…

Read
This Article Is Brought to You by Underwear That Doesn’t Ask You to Change
3 min read

This Article Is Brought to You by Underwear That Doesn’t Ask You to Change

The fashion industry has convinced many of us that we are perpetually unfinished. Our underwear disagrees.

Read
Where Your Underwear Comes From (And Why It Even Matters)
3 min read

Where Your Underwear Comes From (And Why It Even Matters)

Underwear may be invisible to others, but its origins reveal more than we think. When no one else…

Read
Doomscrolling: From Global Despair to Sore Butt
3 min read

Doomscrolling: From Global Despair to Sore Butt

Endless comparison rarely leads to better decisions. Sometimes it even leaves you unable to buy a pair of…

Read
Why You Shouldn’t Buy the Cheapest – And Is Expensive the Same as Valuable?
3 min read

Why You Shouldn’t Buy the Cheapest – And Is Expensive the Same as Valuable?

Quality is never accidental, and rarely cheap. The best kind of underwear is often the kind you barely…

Read
The Naked Truth: Why 10,000 People Can’t Be Wrong
3 min read

The Naked Truth: Why 10,000 People Can’t Be Wrong

Why do thousands of people take the time to review underwear? The answer reveals more about trust than…

Read
The Art of Singular Focus
3 min read

The Art of Singular Focus

In a world obsessed with expansion, focusing on one thing takes courage. Perhaps true luxury is not breadth…

Read
Not Just About Boxers
2 min read

Not Just About Boxers

Perfection is a cultural illusion. Good underwear doesn’t try to reshape your body, it simply moves through life…

Read
Why Dig Deeper (Or Why Dig at All?)
2 min read

Why Dig Deeper (Or Why Dig at All?)

There is no such thing as perfect underwear, only the right pair for the right moment. Different days…

Read
Colors Beneath the Surface
3 min read

Colors Beneath the Surface

The colour of your underwear is rarely accidental. Beneath the surface lie mood, confidence, and the often unspoken…

Read